I stand with Livy, who at the final hardening of Rome's republican arteries, wrote that the study of his land's history was the rise and fall of moral strength, with duty and severity giving way to ambition, avarice, and license, till his fellow Romans "sank lower and lower, and finally began the downward plunge which has brought us to the present time, when we can endure neither the vices not their cure."
--Anthony Esolen, "Out of the Ashes: Rebuilding American Culture"
This past week in London, president of the Federal Reserve Bank of New York, William Dudley, delivered a speech entitled "Reforming Culture for the Long Term," in which he sought to apply lessons learned from the Wells Fargo fraudulent account fiasco to the banking world at large. Housing Wire's Ben Lane provides a decent summary of the speech.
"As I have argued before, incentives shape behavior, and behavior drives culture. If you want a culture that will support your long-term business strategy, you need to align incentives with the behaviors that will sustain your business over the long haul," Dudley said in his speech across the pond.
"Incentives—compensation and promotion, in particular—are powerful tools for communicating the conduct and culture you desire for your firm. Of course, the cultures of firms can and should vary," Dudley continued.
"But, the culture of every bank should share a common theme: stewardship—a word that implies professional care, exercised year after year for the benefit of the firm and its stakeholders," Dudley said. "A commitment to the long term must be at the core of banking. Incentives within a firm should support that goal, not undermine it"
Dudley's basic point, applied not only to Wells Fargo, but to the mortgage meltdown of 2008 and the economic collapse that resulted, is that bad incentive compensation schemes lead to bad behavior which leads to bad results.
"Compensation, once again, seems to be at the center of a scandal. Neighborhood bankers were paid based on the volume of new accounts opened, apparently with utter disregard for whether customers wanted them or even knew about them," Dudley continued.
"And, like mortgage brokers in the early 2000s, it appears that job security depended almost exclusively on meeting targets, regardless of how those targets were met," Dudley added. "There was a serious mismatch between the values Wells Fargo espoused and the incentives that Wells Fargo employed."
Dudley concluded by, again, addressing the broader issue of "corporate culture."
"Good culture is, in short, a necessary condition for the long-term success of individual firms," Dudley concludes. "Therefore, members of the industry must be good stewards and should seek to make progress on reforming culture in the near term."
I think Dudley is correct in asserting that poorly designed and/or managed incentive compensation schemes often (usually) lead to bad behavior by employees. I also agree that directors and management of financial institutions bear great responsibility for such bad behavior. Yet, in the case of both Wells Fargo in the most recent scandal, and the myriad cast of bad actors in the 2000s who caused the Great Recession, I also believe that the "incentivized" employees who engaged in bad behavior are equally as responsible. As Lane's article notes in passing, at least 5,000 Wells Fargo employees opened "as many as 2 million accounts without authorization." You don't have to have the moral insight of Thomas Aquinas to deduce that opening a loan account in the name of a customer that the customer does not authorize, or is even aware of, is wrong, legally and, more critically to me, morally, whether your moral code is based upon revelation, reflection, or created on the fly out of whole cloth based upon what you might have had for breakfast on any given day. If you do not realize that such activities are intrinsically "wrong," then, to paraphrase what John Locke once said about those who assert that something can be created by nothing, we have nothing left to discuss.
As was discussed when the Wells Fargo scandal broke, there were many employees of Wells Fargo who refused to do the wrong thing. Some of them were fired for failing to hit their sales goals and others quit their jobs at Wells Fargo and found work elsewhere. While the facts and circumstances of individual cases may lessen the culpability of some employees who engaged in bad behavior, a general proposition that requires individual responsibility for good behavior is as valid as a general rule that requires properly designed and managed incentive compensation schemes. Too many former Wells Fargo employees just said "no" to let those who just said "yes" entirely off the hook.
If you want to "reform culture," you need to remember that the process is not merely a matter of designing and managing incentive-based compensation schemes. Your cultural house needs to start with a strong foundation, and that's a sense of personal responsibility by every individual in the organization.
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I am in the process of relocating to another state and taking the first step into slowing down, after over forty-two years of being "all steam and whistles heading west." It's long past time to stop and smell the roses. On the other hand, I am only "semi-retiring." I'll remain connected to the firm with which I have been associated for the past seven years and will continue to blog here until I run out of gas or am shot by a reader. If I'm lucky, the shooting will be in the middle of the street by a jealous husband of twenty-five after I've reached the age of eighty. Over the next two weeks, I will be engaged in radio silence while I move (as I was over the past two weeks due to illness), but after early April, beware of further snark attacks.
Pax Vobiscum!












