Occasional guest-poster Pat Dalrymple, who also occasionally blogs at his own venue, provided me with another missive that I wanted to pass along:
Three years ago or so, there was serious disagreement with the prevailing pessimistic prediction of the imminent demise of community banks. The optimists, with a lot of justification, asserted that the unique position of the banks in their respective markets coupled with management’s unique ability to relate directly and personally to their customers needs would put these institutions in an enviable competitive stance as the industry emerged from the detritus of the Great Meltdown.
Today, once again, it appears that the optimists may be proved wrong. Everything, including community banks themselves, appear to be conspiring against the survival of this segment of the financial industry.
In fact, community banks can legitimately say, in the immortal words of Pogo the Possum in Walt Kelly’s classic comic strip, “We have met the enemy, and he is us.”
And small banks across the country have enough enemies without being complicit in their own execution. Everything, from regulatory scrutiny to compliance overload, have a greater negative impact on the little guys than the major leaguers.
It seems that the home town bankers are proving themselves to be much more of a traditional mindset than anyone suspected. Maybe they’ve spent too many Christmas Eves watching “It’s a Wonderful Life”. Too often forgotten is the classic definition of insanity: “Doing the same thing repeatedly and expecting different results”.
Unfortunately, this attitudinal disconnect is hitting banks in the worst place possible: the mandatory focus on profitability going forward.
One can’t help but be a bit nonplussed when a CEO says that, when the dust from problem assets settles, “We did a good job with construction loans, so we’ll just do that”. And where will they come from, with construction starts languishing? Or, “Lending to small business has been our strength, and we’ll go back to doing what we do well”. So, will your market area increase dramatically, to provide enough business loans which, by the way, are being sought by all of your competitors?
The depressing fact is that very few managers have a definitive new business model for their institutions. A major reason for this is that they want to be what they were, and that, in most instances, simply won’t work.
There’s a lot of good advice and commentary out there on this, as far as it goes. Some examples:
Banks should focus on “The creation of well defined strategic plans focused on the bottom line”. Or, effort should be directed to “acquiring the right new customers, and retaining the best customers”, Or, engage in “Selective product innovation and more cross selling”. Well, yes; but what strategic plan? How much will the “right customers” mean in actual revenue? What products, and cross sell what to whom?
It’s like your pastor, priest or rabbi telling you “Be a good person and you’ll be happy”. Thank you, Father, but what do I do to be a good person?
When that question is answered, we often don’t like it, because it means changing the way we live, and some of those changes can involve hard choices, and be uncomfortable at best.
So it is when a bank’s management is faced with structuring a business model that, by necessity and definition, must diverge dramatically from the present one.
Practically any CEO of a beleaguered bank, currently agonizing over a business plan, possibly one that’s regulator mandated, will say, “We’ve done just about as much as possible in trimming expenses. There’s just no other place to cut”. And this CEO is probably 100% correct, if the structure involves the bank as it was. The bank, as it must be, may be an entirely different matter. I once sat around a table with five or six other corporate poobahs going through this very exercise, and the result was risible. A few hundred dollars here, a thousand or so there. This was a small institution, but there was about $800,000 in aggregate annual salaries represented there. Not one of us had the courage, or perception of the situation to volunteer cutting his salary by, say, 15 or 20%. (We certainly couldn’t aver that we were worth all that much money, since the reason for the meeting was to fix a business that was losing money)
Of course, an even more radical tack often has to be taken on the income side, because that involves the assets and revenue generating mechanisms. If your bank is a troubled one, the old way didn’t work, so don’t expect to go back to it and become profitable. There weren’t enough good loans before, or the bank wouldn’t have a bunch of bad ones today, and there won’t suddenly be a whole bunch of good ones available for picking tomorrow.
The astute manage may, for public consumption, blame the institution’s woes on the economy. But privately, the savvy CEO rejects that cop-out. Many community banks made their living taking peripheral deals, betting on a burgeoning economy and continued appreciation in real estate values. These loans weren’t the cream of the crop then, and a lot of them were actually substandard. These bets can’t be made again for a long, long time. Your grand children may be able to go back to that kind of model. If you’re running a bank today, fuggedaboudit.
Community banks do have a place in the future financial industry, if for no other reason than their positioning. They’re embedded in their markets, and that’s an invaluable characteristic, difficult to achieve, almost as hard, sometimes, as choosing your parents.
Yet they won’t survive without a viable blueprint for profitability.
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Pat Dalrymple was a thrift executive for 35 years, 24 of them as a CEO. His specialty is mortgage banking. In 2008 his bank was sold, and he’s been a banking consultant working with troubled institutions for the past three years. He says, “We were a very successful originator, unfortunately at the wrong time. We were hit with more repurchase demands than our capital could sustain, so we were compelled to unload our bank. Not a particularly pleasant experience, but better than having the FDIC do it for you. It turned out to be a great introduction to 21st century banking.”
Most recently, he’s started a mortgage production operation in the Aspen, Colorado area. “I devised a business model for troubled community banks that involved using their existing resources and positioning to engage in mortgage banking and brokering. Great salesman that I am, I didn’t get anybody to bite on the idea, but there were some intriguing elements to it, so I sold it to myself, and started an origination business with a couple of partners.”
His company is Mountain West Mortgage LLC. He can be reached at [email protected], 970-370-4857