According to The Wall Street Journal (paid subscription required), while the world slept, a banking juggernaut chugged onward and upward under the radar of the most vigilant of observers (i.e., Bank Lawyer's Blog). Like a snowball rolling down the frosty back slope of Mount Hillary, the Avis of big bank holding companies is about to put the "Big Hertz" on the current champ.
Bank of America Corp. is on the verge of achieving a goal it has obsessively pursued for nearly 25 years: transforming the once-tiny Charlotte, N.C., bank into a national bank with enough reach to poke its finger in the eye of every competitor in New York.
I hate eye-poking. Unless its Moe boinking Curly, that is. Now, that's funny! I trust that kicking Citigroup's keister will satisfy Bank of America's urge to gouge eyeballs.
Fueled by more than 70 takeovers and a relentlessly aggressive strategy that has roiled the once-genteel banking industry, Bank of America is within striking distance of overtaking Citigroup Inc. as the world's largest bank by market value, an important yardstick for investors. As of yesterday, Citigroup was valued at $235.19 billion, only 1% higher than Bank of America's stock-market value of $232.83 billion. Based on the performance of the two banks' stocks so far this year, Bank of America could potentially seize the lead at any time.
Citigroup still would be No. 1 in the U.S. by assets, a key measurement in the banking industry, and is far larger than Bank of America outside the U.S. and in investment-related businesses that give the New York company clout on Wall Street.
Yet the toppling of Citigroup as the banking industry's king in stock-market value in many ways would reflect the success Bank of America has had in realizing its growth ambitions. At the same time, Citigroup had lost its focus on U.S. consumer banking while trying to build a financial supermarket for the world.
[...]
Bank of America's market value has inched steadily closer to Citigroup's in recent months, as investors warmed to growing signs that the huge scale and convenience built through seemingly nonstop takeovers were finally paying off in outsize profits. For the first time, Bank of America reported higher net income than Citigroup for the second quarter. And fewer investors are spooked by the possibility that Bank of America will make an acquisition with a fat premium. The 1994 interstate-banking law prohibits any U.S. bank from making an acquisition that would give it more than 10% of all U.S. deposits. That cap doesn't apply to internal growth, however.
Bank of America currently holds approximately that percentage. Citigroup had 3.2% of U.S. deposits at the end of 2005. J.P. Morgan Chase & Co., the nation's third-largest bank by market value, had 6.8%, according to SNL Financial.
(Insert Optional Disclosure Here): Bank Lawyer's Blog uses Chase for its personal and business banking. After years of pathetic customer service by a large regional banking institution based in a
deep-south state whose name shall not be officially disclosed, but which rhymes with "Bumpus," BLB's proprietor and his lovely spousal unit attempted to become customers of a local B of A branch, but were studiously ignored by numerous young branch personnel for over ten minutes while standing smack dab in the middle of the branch waiting room. On the other hand, Chase branch personnel acted as though they actually valued our business and either were genuinely personable or were well-trained actors who did a marvelous job of faking it. There was no Citibank branch conveniently located to our residence or our places of business, so they weren't even in the game.
Part of the explanation for Citigroup's stumble was neglect of its network of branches -- now one-sixth the size of Bank of America's. Citigroup also struggled to contain expenses, while trying to improve its retail franchise and pay for a costly investment bank.
Ah, well, there you go. No wonder we couldn't find a Citibank local branch.
Even for people well-versed in Internet banking and the latest technology, it's "funny" how personal
relationships still count with some of us "old schoolers." There's no magic to marketing a local banking service. It's all about convenience and customer service. Even pricing takes a back seat to the "personal touch" when you're considering switching all of your long-term business to a new bank. Our example also demonstrates how "sticky" those relationships can become once they're established. It took a lot of really lousy customer service over the last five years of the relationship with our former retail bank before we'd finally had enough. Yet, even those of us filled with inertia finally can get sick and tired of being taken for granted.
So, to those who say that online banking will do away with branch banking, I'd have to disagree. I think that the statistics - and human nature - point to the opposite conclusion. Our experience with Bank of America also may demonstrate that if Citigroup desires, it should be able to compete at the branch level. At least, it can in our small corner of the universe.


















