Any mortgage originator understands that Section 8 of the Real Estate Settlement Procedures Act (12 USC 2607) clearly prohibits the payment of fees for the referral of a “settlement service” involving a federally related mortgage loan. It seems simple enough, but, of course, where consumer protection laws, lawyers and bureaucrats intersect, the issue becomes much more complicated.
Over the past several years, clients have pointed us to numerous sites sponsored by mortgage loan originators who offer to establish online “affiliate” relationships with the owners of third party web sites. The affiliate posts a link on its web site to the loan originator’s web site, and is paid a fee for each potential borrower who “clicks through” the link to the loan originator’s site. The affiliate performs no other service in connection with the loan. Some originators pay a fixed fee for each click through. Informal discussion with HUD consumer compliance specialists, and guidance issued by HUD, indicate that such fees should be acceptable “advertising” rather than “referral” fees, assuming that the “affiliate” does nothing, directly or indirectly (for example, through the design, content or placement of the link itself) to “recommend” or “refer” potential borrowers to the specific loan originator. Payment of fees on a “per click-through” basis is common in the online advertising world (although this form of commission payment is becoming less popular). Also, HUD has stated that a web site operator can sell information about potential customers to various entities for marketing purposes and be compensated for selling these “leads.”
The risk of having the fee classified as a “referral fee” increases as modifications are made to these practices. For example, if an “affiliate” is compensated only when a loan closes, this more clearly appears to be compensation solely for the referral of business under long-standing HUD analysis, especially when the affiliate performs no other specific services in connection with the loan. How about payments only when the “click through” potential borrower submits a loan application? When the potential borrower gives personal contact information to the loan originator? The analysis becomes more complicated, and pat answers are beyond the scope of a blog entry. No loan originator, or “affiliate,” should enter into these arrangements without expert advice. RESPA provides potentially stiff penalties for both the “giver” and the “receiver” of illegal “referral fees.”
What truly amazes us is the continued use by some loan originators in the material that promotes their affiliate programs, of words that seem guaranteed to push HUD’s “hot button.” Typical is the following:
• “You refer customers to us through your unique affiliate links to our site.”
• “Lifetime commissions from your referrals.”
All the time, money and effort you spend to structure a RESPA-compliant affiliate program can be undermined through the use of such terms. Dodging bullets from HUD is hard enough. Why have to dodge your own?
--- Kevin Funnell





